30 Ways to Promote Your Blog Post for Free: Digital-Marketing
How to promote your blog post for free? Where to promote blog post without any cost? How to get more traffic to your blog? There’s a lot of work that goes into running a blog. It used to be that you could just write a post and more or less forget about it, but these days writing is the easy part. The hard part is all of the promotion you have to do afterward to ensure that people actually SEE your post! If you’re trying to figure out how to drive traffic to your blog, here are 30 places you can share your latest blog post.
How to Promote Your Blog Post for Free
This is pretty much a no-brainer at this point in time. If you’re not yet on Pinterest, you need to join, period. Share your blog posts… and repin and like other the stuff shared by others.
Quick Tip: According to Social Warfare,* which is a social sharing plugin that I highly recommend, the best image size for Pinterest is 735p x 1100p.
Pinterest Group Boards
You need to create your own space on Pinterest, and once you’ve done that you should join Pinterest group boards. Pinterest group boards are just that — they are boards that have a bunch of different collaborators so you can all take advantage of one another’s followers to promote your posts even further.
If you’re unsure of where to find group boards to join, check out the following Facebook group, which is for anyone who wants to collaborate on group boards:
Like Pinterest, it goes without saying that you should share all of your blog posts on Twitter. You should tweet them out multiple times, in fact, as the average “shelf life” of a tweet is just 10 minutes! Don’t spam people, obviously, but you definitely shouldn’t just tweet something once and then forget about it.
In addition to sharing your own content, don’t forget to retweet the content of others and share content that isn’t from your blog. Try to make your Twitter account a good source of information for others in your niche.
Keep an eye out for blogging-related Twitter chats that you can join, as some of them will let you promote your blog posts. Becky Bedbug has a good list of blogger twitter chat times if you are interested in checking out a few.
Use the appropriate hashtags to get your posts found by others. For instance, The Blogger Hub does #BloggerSunday, where you can share your latest blog posts… and hopefully others will see and share your posts, too!
Click to Tweet
Click to Tweet isn’t something you can do to actively promote your posts, but it may encourage more shares of your content! With Click to Tweet you write out the text of a tweet – perhaps a quote from your post – and include a bit of code within your blog post. Your readers can then click a button and have your pre-written tweet get sent out automatically!
Click to Tweet is a must-have tool for bloggers! It’s an easy way to encourage your readers to share more of your content.
The ability to do this easily comes packaged with the Social Warfare plugin, or you can go to ClicktoTweet.com to create the code.
Your Blog’s Facebook Page
While you will hear every blogger under the sun complain about the Facebook algorithm and how it means that nobody who subscribes to your page will ever see your post (and this is true and I complain about it, too), it’s still worth having a page because you just never know. Use your page to share your content, as well as related content that you think your fans will enjoy.
Your Blog’s Facebook Group
I don’t know if Facebook Groups are a newer phenomenon or if I am just late to the game, but creating a Facebook Group for your blog is a great way to connect with your readers. One of the reasons a Group is awesome is because group members will receive a notification whenever you post, which theoretically means everything you post won’t get lost in Facebook-land! However, remember to have a conversation and not just spam your group members with links to your posts.
Tiffany wrote a great post about the differences between Facebook Pages and Facebook Groups, if you’re unsure of whether you should choose one or the other or both.
Create a Facebook Live Video in your Facebook Group
Facebook now gives you the option of streaming live video within your Facebook Group. This can be a great way of letting your group members know when you have a new post, talking about the post a little more in-depth, or even answering questions about the post.
Personal Facebook Page
It never hurts to promote your blog posts on your personal Facebook page. Theoretically you’d be sharing with the people who know you best, so they might even be inclined to share for you, too… if you ask nicely.
Facebook Social Sharing Groups
While you might have your own Facebook Group, I would also recommend joining some Facebook Social Sharing Groups. With these groups, others will share your content in exchange for you sharing theirs. It’s a great trade-off that can drive instant traffic to your site. Honestly, I think it’s one of the best ways to promote your blog post for free. You can ask people to share your pins, retweet your tweets, or like your Facebook posts. These types of groups can really help generate buzz around your posts!
I’m not going to pretend Google+ makes any sense to me or that I spend anytime on the site because frankly I get a headache just looking at it. BUT there are plenty of people who do still use Google+, so I recommend setting up your Google+ profile and sharing your posts on your page. There are rumors that Google still favors items being shared on its platform although I’m fairly dubious about that since nobody seems to have proof that this is true. That being said, it never hurts to do whatever you can to curry favor with the Google gods.
A few weeks ago I learned that Google+ Communities are a thing. I honestly had no idea. They’re a little like Facebook Groups, except that a lot of them are HUGE. The nice thing about Communities? You can find communities that fit your niche and share your blog posts! Some communities don’t allow post sharing, so be sure to follow the rules.
Depending on how many communities you join, this can be a great way to promote your blog post for free and get it in front of lots of eyes. To find the Communities feature, log in to Google+ and then look for “communities” in the panel on the left side of the page.
Much like using Facebook Live to promote your posts to your Facebook group, you could do the same on YouTube. You know how some authors are creating book trailers for their latest releases? You could do the same on YouTube. Or you could use Youtube to go more in-depth about the topic in your post and then leave a link to your post in the comments.
Are you an active YouTube user? We’re just getting our channel set up to include more blogging tutorials. I’d love it if you’d follow the Oh, She Blogs! YouTube channel!
I’m not sure that LinkedIn is the best platform for ALL blog posts, but depending on what you’re writing about it could be a great place to share with like-minded people. Some LinkedIn Groups will let you share posts and you could also created a business page for your blog to share all of your posts there.
Reddit is one of those internet things that’s just too big for me to really conquer. Reddit has its own rules and ways of doing things. Some will tell you to get involved in subreddits and then casually insert your blog posts when appropriate. I’m not going to do that because I don’t know enough about Reddit culture. What I will recommend is checking out the Blogging Board on Reddit because there’s an area where you can submit one new blog post each week. That board is here:
Note: You will need to register for a Reddit account to participate
Tumblr is a very unique blogging community where people love to share the stuff written by other people. You could build up a community there by posting some of your content or supplementary content and then linking back to your blog posts.
Put your Blog URL in your Instagram Profile
Instagram allows you to use one clickable link in your profile. Use this space to direct people back to your blog!
Some people update the link every time they post something new on their blog, while others have it linking to their homepage. Either option is fine, just don’t keep that space blank!
Be sure to check out Oh, She Blogs! on Instagram while you’re setting up your link!
Is there a way that you can post something on Instagram that ties back to your most recent blog post? Fashion bloggers do this regularly by posting a photo of what they’re wearing and then directing people to click the link in their profile to get more details from their blog. Try to think of creative ways that you can harness the power of Instagram to send people back to your blog.
Send a Blast to your Email Newsletter
If you’ve set up an email newsletter on your blog, be sure to send out a blast whenever you’ve updated your blog. You can do this automatically with many services or you can do it manually. Regardless, these people have signed up because they’re interested in the content you are creating so be sure to let them know you’ve published something new!
Claim your Blog on Bloglovin’
When Google Reader shut down (RIP), Bloglovin’ became the number one RSS feeder that was directing traffic to my site. While anyone can add your RSS feed, be sure to claim your site so that you can get access to analytics and such.
Make an RSS feed available
Bloglovin’ is an RSS feeder used by some, but there are tons of other RSS aggregators out there so be sure to make an RSS feed available so that people can stay up-to-date with your posts.
Reach Out to Other Bloggers
I’m not going to tell you to reach out to every blogger you’ve ever heard of whenever you publish a new blog post. Frankly, ain’t nobody got time for that. BUT, if you’re mentioning a blogger in your post or just flat out think it will be something they love, why not? If you don’t want to email the blogger directly, include them in a Tweet or send them a message through their Facebook page.
StumbleUpon can be a great site for sending traffic your way and it’s a great way to promote your blog post for free, although what you’ll get from StumbleUpon is typically not high-quality traffic that will keep returning. Nevertheless, it never hurts to get even a temporary bump in traffic! The thing with StumbleUpon is that they really frown upon you only submitting your own links, so to get the most out of this site you will want to make sure you are sharing content that’s not yours as well. Not only that, but you should regularly visit the site to Stumble and give a “thumbs up” to posts that you enjoy.
I don’t really use Triberr – although I just set up a Tribe on there – but it appears you can start or join Tribes to start sharing your blog content. You can also view the content being shared by others.
I’ve been seeing a lot of people with cool email signatures and I finally bit the bullet and registered for Wisestamp yesterday when I saw that you could use your email signature to promote your latest blog post. There’s a free version that includes Wisestamp branding (it’s not too obvious) or you can get the branding-free version for $4.99 per month. Wisestamp works seamlessly with Gmail and I am seriously in love!
If you don’t want to use a service like this, however, you can always update your email signature manually with your latest blog post.
Social Media Buttons
While adding social media buttons isn’t an action you can directly take to promote your blog posts for free, you need to have these buttons on your site to encourage your readers to share! I will generally share posts that I find compelling, but I won’t go out of my way if I don’t have easy access to a share button. I use Social Warfare on this site, which is a paid option, but SumoMe is a fantastic free option.
Ask Readers to Share
This one seems pretty simple, but sometimes it’s as simple as asking your readers to share your content! Some bloggers put a little blurb above their social links that says something like, “If you’ve enjoyed this content we would really appreciate you sharing it with others.” You can even add something to your post. Sometimes people just need to be pointed in the right direction.
Comment on Other Blog Posts
I feel a little iffy about adding blog comments as a way you can promote your blog post for free because there’s no way of knowing if commenting will send traffic back to your blog immediately. What it will do is build up good-will with other bloggers and create a backlink to your site. Backlinks are always a good thing! Some bloggers also install CommentLuv, which is a plugin that will add a link to your latest blog post along with your comment.
One thing I absolutely do not recommend doing, however, is just leaving comments that are links to your blog. I promise you that nobody likes that!
Back when I first started blogging Link Parties were all the rage. I’m not sure if they’ve fall out of favor or if I’m just not seeing them as often, but they are definitely a great way to promote your blog post for free. Whenever I participate in one, which is admittedly rare, I see a nice bump in traffic! The way a link party works is that you add your blog link to the virtual party via a form that is provided, and then you visit some of the other participants and they return the favor.
My Joy Filled Life has an amazing list of 200+ Link Parties that are listed by the day of the week, which I highly recommend checking out if you want to make link parties a part of your promotional strategy. There are bound to be at least a few that fit your blogging niche.
And a Bonus…
While this isn’t a specific idea, I highly recommend seeing if you can use IFTTT to promote your blog post in any additional places. If you’re not familiar, IFTTT lets you create “recipes” – or use other people’s recipes – to automate processes. For example, whenever I post something on Instagram it automatically gets shared on Twitter and Facebook.
IFTTT works with tons of different services and they’re always expanding, so it’s worth keeping an eye on the site just in case a new way that you can automatically promote your blog post for free appears.
*Despite the number of times I mention it, this post is not sponsored by Social Warfare. They’ve just created a great app that I love and use quite a bit for blog promotion purposes!
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